Health 2.0 – How Your Healthcare Provider Can Use Social Networks to Improve Patient Care
“Health 2.0” refers to the sub-set of medical technology which mirrors the broader Web 2.0 trend. It is defined in various ways, but mostly refers to incorporating social media, more user-generated and digital content, and online and mobile platforms into the medical practice.
In many cases, “Health 2.0,” or more specifically, the new trends in medicine and healthcare providers, have been developed using the web as its base. These web-based features include mobile apps for the iPhone, Android, and other mobile devices, social network sharing capabilities, and e-learning programs. This allows for easy collaboration between physicians and patients, and for greater access to healthcare.
The benefits to both medical institutions and health care providers are clear. Hospitals save money on travel, insurance premiums, and training and management costs with e-learning software. With a simple software program, physicians can easily and conveniently share electronic information. Patients benefit from reduced costs, and better access to specialists.
While new technologies are changing medical practices in new and innovative ways, some traditionalists may find it hard to adapt. Some believe that traditional healthcare will continue to be the dominant force in medicine and medical technology, despite the new developments and advancements. Some also think that new technologies will eventually render traditional technology obsolete.
However, some doctors and healthcare professionals are beginning to embrace these new trends, because of the opportunity they offer. For one thing, medical practices may begin to reap the rewards from saving on travel expenses, reducing medical bills and increasing access to medical services by patients. Doctors and nurses may be able to provide the most efficient care possible with less patient paperwork. Health care providers may be able to utilize medical devices, equipment, and other resources more effectively.
Other health systems may find their business models are changing and becoming more streamlined with new technology. Some have already begun to embrace the new ways of delivering services online and by combining telemedicine services, through the use of apps, for example.
Healthcare providers who haven’t already embraced the Internet and the use of social networks may want to explore their options further to determine the best course of action for their organization. In some cases, the answer may lie with traditional healthcare leaders who are interested in preserving their market share while still innovating on the front lines of medicine and medical technology.
While traditional medical companies may not necessarily want to go all in with Web 2.0, they should be willing to explore their options with existing suppliers and partners. The more open-minded and realistic they are, the more likely they are to adapt to the changing times in the medical industry.
Even with new technology and social networking being available in the form of apps, traditional medical companies will still need to adjust their offerings. However, if they continue to do so, their patients and providers can gain greater benefits than ever before. By taking advantage of new applications in a more intuitive way, doctors and medical professionals will be able to deliver better services.
Whether you work in the healthcare system or you’re a physician looking to create your own home based business, you can benefit from this new generation of technology. By harnessing the power of apps and connecting with patients over the internet, you will be able to provide a better level of patient care for them and help them achieve greater wellness and recovery.
While the healthcare industry will always be evolving, it’s important that individuals and businesses in the healthcare industry don’t lose sight of the importance of providing personalized services to patients. By connecting with patients via the web, doctors and health professionals can make better use of technology and create personalized solutions to their medical problems.
By doing so, they can get more out of their patients’ preferences, giving them greater access to medical services. The goal is to help patients live healthy and longer lives while saving time and money.